Targeting Your Audience
Not too long ago I gave some “controversial” advice to creators via Twitter. I said it is better for those in creative fields to not have a “target audience” when making their creations. Yes, not having a target audience when creating something you wish to sell sounds crazy. Naturally the advice garnered a somewhat mixed response. I’m writing this to explain my reasoning beyond Twitters limited communication. I am a mixed media artist, writer, editor, and studied marketing for…
